Hello, my name is Felipe Gimenez. I hold a degree in Advertising and Marketing and I am a seasoned professional in the field of Creation and Design, with over 21 years of experience working in advertising agencies and international companies.
My areas of expertise include UI Design, Graphic Design, Video Editing, Motion Design, Website Implementation, and Landing Pages.
I am an expert in tools such as Photoshop, Illustrator, Indesign, Figma, After Effects, and Elementor. I also bring with me the success of memorable campaigns and award-winning advertising pieces.
With over 9 years of experience in implementing websites, landing pages, and desktop/mobile interfaces, my technical skills are always up to date to create memorable digital experiences.
My latest projects
Review the recent projects developed by me. 2023 to 2025
Graphic Design Launch of new ThreeTrader Japan campaign concept
To create a promotional campaign, consisting of multiple pieces for social networks, that effectively reflect the Japanese atmosphere.
Challenges
The challenge I faced was mainly to create a successful campaign for the Japanese market. I had to effectively capture the essence of life through visual resources and messages, while maintaining cultural sensitivity in representation, standing out from competitors on social media platforms, adapting content for an international audience, engaging the target audience amidst content saturation, and accurately measuring the impact and effectiveness of the campaign.
Tools used
After conducting thorough research that brought forth this campaign, I utilized Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Adobe InDesign.
Result
The result was impressive and from the demands placed on this campaign, it exceeded the expectations of the Stake Holders and the return in numbers was significant.
See more campaigns
2023 – To implement this site I used:
Graphic Design
JOB: Monster
Briefing
To develop a promotional piece to raise awareness about the infestation of plantations by nematodes also capturing the attention of rural producers.
Challenges
Creating a catchy and fun concept to effectively communicate a serious issue to conservative rural producers.
Tools used
I worked in collaboration with the agency’s copywriting team. I acted as the creative director and artist, using Adobe Photoshop and Adobe Illustrator to create the concept.
Result
The result of the campaign was composed of Teaser and revelation and was broadcast in various media.
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2023 – To implement this site I used:
UI Design
JOB: Blog Market Analysis ThreeTrader Japan
Briefing
To create a modern design for the Market Analysis Blog that reflects Eastern values and includes elements relevant to traders’ daily lives, replacing the outdated and archaic old version.
Challenges
When developing the blog design for the Japanese market, the challenge was to create something that reflected Eastern culture and was relevant to traders. To overcome this challenge, an in-depth research was conducted on the cultural values and design preferences of the Japanese market, discovering that simplicity and elegance are highly valued in Japanese culture, resulting in a minimalist and clean design.
Tools used
I used Figma and Adobe Photoshop to develop the blog design.
Result
The final result is a modern and aesthetically pleasing blog that reflects Eastern culture and is highly frequented and relevant to the target audience.
2023 – To implement this site I used:
Social Media
JOB: Publications
Briefing
To develop creative and high-demand posts for several companies
Challenges
It was always a requirement of the client that each post had maximum quality. To ensure high performance in each publication, I gave my utmost effort, conducting research to discover new effects and creative ways to present the content.
Tools used
To develop these publications, I used Adobe Photoshop, Adobe Illustrator, Adobe After Effects, and Artificial Intelligence.
Result
The traffic with the views and interaction was remarkable. All posts were approved by each client’s marketing department and conveyed in one or more social networks.
2023 – To implement this site I used:
Brand Design
JOB: AIC INOVATION CENTER - BRAND
Briefing
To develop the logo of Advanta Seeds newest modern and technological innovation center
Challenges
Developing a logo that effectively represents the innovation and cutting-edge technology of the AIC was a challenge, as finding the right balance between modernity and the rustic atmosphere of the countryside is not a simple task. It required conducting extensive research on competitors to find the right point.
Tools used
I used tools such as Adobe Photoshop and Adobe illustrator
Result
The Logo was approved first, by the Brazil marketing team, and then by the Global marketing team which consists of several countries in the world.
2023 – To implement this site I used:
Motion Design
JOB: Motion Design
Briefing
To animate the monster concept piece in a playful and fun way
Challenges
Develop an animation that does not bring an air of seriousness, but communicates a serious subject with a lot of fun.
Tools used
I worked as a motion designer, using Adobe Photoshop and Adobe After Effects.
Result
The end result is a motion design style animation approved with high praise from the client.